Anthratech Western Inc (AWI)


AWI is a Canadian-based company that operates internationally from offices in Canada and the US to provide water filtration solutions to municipal and industrial clients.

They initially approached Helis with two goals: a logo update and preparation of trade show materials.

AWI brand colour palatte demo

Brand Renovation

With 25 years of brand recognition and customer loyalty, AWI approached us with the challenge of creating a modern look without losing their established identity. They were looking for a cost-effective rebrand that could be easily implemented internationally to increase customer engagement and brand presence in the changing face of marketing and sales.

Adaptable Branding

Not only did we streamline their logo, but we created a brand identity package to give them the tone, voice, colour palette and visual context guidelines for print, web and face to face marketing designs.

AWI was now able to control their marketing with a whole new level of professionalism. They can now create their materials in-house using software with which they were already comfortable. No more costly templates and design subscriptions while empowering their marketing team to engage clients more efficiently and effectively.

We also created various print collateral to support the marketing efforts unique to them, such as a customized trade show display and branded swag, to bring their face-to-face marketing to a whole new level.

Featured Deliverables

  • Brand Renovation - a complete brand personality package including a modernizing their existing logo, a tone, a voice, a colour palette, visual context guidelines on print and web media, and face-to-face marketing designs
  • Print materials - Business cards, Magazine ads, Presentation folders, Stationary, Support materials
  • Sub-Branding for their Phoenix Product line.
  • Trade Show Display - 10’ x 30’ foot booth, modular to travel internationally, custom design of working models showcasing their products working in real-time on the trade show floor
  • Showcase Displays to feature their products on-site and in sales centres
  • Swag for face-to-face marketing
AWI website snapshot

“Our logo was outdated, and our designer was no longer in the picture. We knew we needed an update but didn’t want to lose years of brand recognition. Helis provided us with a brand renovation bringing us the best of both worlds using our identity and refining it with a complete brand strategy. They have been helping us implement our brand since 2016; the response to the new look and message has helped us connect with new clients.”

Sonia Braganza - Marketing Communications Assistant


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